In the rest of the world, such events are held high in marketing potential by companies but not here, not by Pak Suzuki as we get to know that this was the fourth event of such sort which went away quietly. Not even a whisper was heard about it.
The event may have been overshadowed by Pakwheels Auto Show in Lahore as well but it was one hall booked by Pak Suzuki at the Expo Center Karachi packed with only 136 Pak Suzuki certified cars for sale which according to visitors were priced 5-10 % higher then the open market rates.
Pak Suzuki justified the high prices saying that people will be willing to pay a little extra for a car certified as OK by the company of manufacture as that is a common concept in the rest of the world.
Talking to Express Tribune, Hirofumi Nagao, Managing Director of Pak Suzuki said, “The drawback with used imported cars is the lack of after-sales service and high maintenance cost. But here we are providing certified used cars with six-month to one-year warranty and satisfactory company services.”
Check Out: Cars for Sale in Lahore
This event was the answer to imported used cars by Pak Suzuki however, visitors were surprised to hear that Pak Suzuki had arranged three same events with a gap of three months in the last 12 months at the same venue.
They were of the opinion that a little more marketing could’ve brought more visitors however, Pak Suzuki is saying that they are working towards introducing this concept of certified used cars in Pakistan and it may take a while to gain full traction.
Dealers exchange used cars with new ones and also buy used cars from their trusted clients which they then certify these cars from Pak Suzuki and put them up for sale.
Meanwhile, auto analysts across Pakistan were of the view that the main reason why people have shifted towards buying imported cars is the bad quality of locally made cars and most of all, lack of options in every segment of the car market.
Pak Suzuki should instead focus on reducing price and introduce more affordable cars for the common man. Even Mehran costs a ridiculous 0.7 Million Rupees nowadays putting it away from the reach of common man.
Moreover, after Karachi, Pak Suzuki told the media that considering the response, they are now planning to organize such events in Lahore and Islamabad as well.
WE HAVE ALTO 2010 VXR CNG GOOD CAR.
when did that hppnd?
The M.D of suzuki cars company dnt no tht the country which hez talking about tht certified cars r xpensive frm market ve high price bt he dnt no tht their public also ve high incomes nd where as in pakistan no 1 is willing to pay more thn market price evn people wnt to pay less thn market price cz evry 1 wnts low budget car most of the people belong to lower middle class and where as comes the imported cars thy r far better thn local crap like mehran, bolan etc nd imported cars ve no hiogh maintanance cost the only prob of having ipmorted car is sm times body spare parts thy can also b arranged bt their price ll b high.
price?
Allah maaf karey suzuki ki cars sy.
nice
Pak suzuki good working but we want a new SUZUKI swift.