Land Rover to complain about Chinese ?€˜copy?€˜ of the Range Rover Evoque | Autocar
LRJ Official statement: "The fact that this kind of copying is ongoing in China is very disappointing. The simple principal is that it is not something that should happen; the intellectual property is owned by Jaguar Land Rover and if you break that IP then you are in breach of international regulations that apply around the world.
As a company we have invested heavily in China with our joint venture partner Chery. That commitment is based on a clear business plan, that allows us to hit our sales targets at clear prices. Anything that damages the potential profitability of our plant damages the integrity of those plans.
I will talk to our officials and I will talk to our partners at Chery to find a way around this situation. I cannot imagine Chinese officials will be happy at any actions that undermine the credibility of the country. What we have seen today is not correct."
The Range Rover Evoque, sells for 40,000 pounds ($62,000 at today's rates) Autocar reports, while the Chinese version will retail for a meager 14,000 quid ($22,000)