I think people want marshmallow sofa soft seats in their cars.
the manufacturer wont do that - no matter how hard you try, you can burn tires outside of Indus motors port qasim plant, have a rally, ijlaas out there etc.
what you can do is to get the seats out and have them rebuilt with memory foam or cooling gel foam and a spring chassis too - you can even put in some cooling ducts inside or heating pads inside to make them "super luxury"
it would be no different than buying eskalai maadil 2d and then slapping "leather" covers on the seats purchased from the side of the road.