Misuse of ADAS and Big Screens Are Biggest Threats to Road Safety, Study Finds
The biggest threat to modern road safety isn’t mechanical failure; it is the misuse of driver-assistance technology and in-car screen distractions.
According to a global survey of over 1,000 transport and automotive experts conducted by Economist Enterprise (funded by braking specialist Brembo), the rapid adoption of Advanced Driver Assistance Systems (ADAS) has created a dangerous ‘trust gap’ on public roads.
The Key Findings
The study polled transport policy, infrastructure, and technology specialists across ten major automotive markets, alongside 5,000 everyday road users:
- Tech Misuse
30% of transport specialists cited human misunderstanding or active misuse of ADAS (such as lane-keep assist and adaptive cruise control) as the leading driver of safety issues.
- Cabin Distractions
24% pointed directly to increasingly complex and distracting in-vehicle infotainment screens.
- The ‘Reliability’ Trap
Only 3% of experts believe mechanical faults (like brakes or tires failing) are the primary cause of modern accidents.
- Overhyped Marketing
Two-thirds of professionals warned that automotive advertising overstates the capabilities of Level 2 systems, creating unrealistic expectations about what they can handle.
“The real risk is the interface between humans and machines and increasingly automated systems,” said Pratima Singh, research leader at Economist Enterprise.
The Pakistan Factor: Why Our Roads Confuse ADAS
In Pakistan, ADAS is no longer exclusive to imported German luxury cars. Features like auto-braking, adaptive cruise control, and lane-keep assist are now standard on locally assembled crossovers and sedans such as the Haval H6, Changan Oshan X7, and Kia Sportage L.
However, our local infrastructure presents a massive challenge to these systems:
- Faded and Missing Lane Markings
ADAS relies on clear paint to keep you in your lane. On local roads, where lane markings are often non-existent, faded, or abruptly end, lane-keep assist systems frequently disengage without warning.
- Non-Standard Traffic
ADAS radars and cameras are calibrated to recognize standard cars, trucks, and pedestrians. They struggle to detect or predict the erratic behavior of overloaded Qingchii rickshaws, lane-filtering motorcycles, and pedestrians crossing high-speed thoroughfares.
- Phantom Auto-Braking
Many local owners of ADAS-equipped vehicles have reported terrifying moments when the car’s collision-avoidance system violently slams on the brakes, misinterpreting a close-passing motorcycle or a roadside barrier at a sharp bend as an imminent head-on collision.
The PakWheels Take
While safety features like auto-braking and adaptive cruise control are fantastic safety nets, they are assistance systems, not autopilots.
Given the chaotic nature of traffic on the M-2 Motorway or city roads like Lahore’s Canal Road, relying blindly on ADAS is a recipe for disaster. Keep your hands on the wheel, your eyes off the screen, and use ADAS only as a backup, not a chauffeur.

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