Car Sales Jump 41%: Which Brand is the Most Selling One?
Passenger car sales in Pakistan rose sharply year-on-year in February 2026, though volumes declined from January as the seasonal ‘new-year registration’ surge faded.
Here’s the month-over-month (MoM) and year-over-year(YoY) comparison:
| Metric | Sales Volume (Units) | Percentage Change |
|---|---|---|
| February 2026 (Current) | 16,861 | – |
| January 2026 | 22,806 | -26.1% (MoM) |
| February 2025 | 11,924 | +41.4% (YoY) |
The “New Year Registration” Effect
The 26.07% drop from January to February was expected. Historically, car buyers delay their purchases until January to secure a “new year” registration file, artificially inflating the year’s opening month.
Month-on-month declines across Suzuki (-25%), Toyota (-25%), and Honda (-42%) reflect the market returning to normal levels after January’s new-year registration spike.
Read More: PAMA Reports Impressive MoM Growth for January 2026
Suzuki and Toyota’s Strong Growth
When measuring true growth (Year-on-Year), Suzuki (PSMC) and Toyota (INDU) are moving higher volumes.
- Suzuki posted a staggering 53% YoY growth, moving 8,160 units in February. The Swift was the standout performer, growing 151% YoY.
- Toyota isn’t far behind, charting a 46% YoY increase anchored by its reliable Corolla and Yaris lines, which jumped 70% compared to February 2025.
The YoY gains suggest demand is gradually returning, particularly in the entry and mid-range segments, mostly dominated by Suzuki and Toyota’s sedans.
The Crossover Boom
Most impressive growth in the SUV segment belongs to HAVAL.
This brand’s lineup saw a 92% YoY growth. Moreover, HAVAL is now consistently outselling legacy crossover options like the Hyundai Tucson and Fortuner, and has become the best-selling brand in the SUV lineup for the past few months.
Lagging Behind
While the rest of the industry celebrates double-digit YoY recovery, Honda is struggling to keep pace. Honda reported a meager 3% YoY growth, with its flagship Civic and City models actually slipping by 1% compared to last year.
Furthermore, the data suggests the era of the premium D-segment sedan might be ending. Hyundai’s Sonata plummeted by 71% (selling just 43 units).
From the data, it seems like buyers in this price bracket are abandoning large sedans in favor of feature-rich crossovers and SUVs.
Detailed Model-wise Breakdown
Here’s a detailed breakdown of sales of each vehicle in the passenger vehicles category:
| Model-wise Sales | Feb-26 | Jan-26 | MoM Difference | Feb-25 | YoY Difference |
| Suzuki | |||||
| Swift | 1,634 | 1,977 | -17% | 651 | 151% |
| Cultus | 460 | 495 | -7% | 282 | 63% |
| Alto | 5,522 | 7,071 | -22% | 3,561 | 55% |
| Every | 540 | 1,235 | -56% | 110 | 391% |
| Total | 8,160 | 10,916 | -25% | 5,330 | 53% |
| Toyota | |||||
| Corolla, Corolla Cross, and Yaris | 3,102 | 4,078 | -24% | 1,820 | 70% |
| Fortuner and Revo/Hilux | 715 | 982 | -27% | 791 | -10% |
| Total | 3,817 | 5,060 | -25% | 2,611 | 46% |
| Honda | |||||
| Civic/City | 1,861 | 3,364 | -45% | 1,876 | -1% |
| Honda BRV/HRV | 253 | 256 | -1% | 178 | 42% |
| Total | 2,114 | 3,620 | -42% | 2,054 | 3% |
| Hyundai | |||||
| Tucson | 363 | 361 | 1% | 355 | 2% |
| Elantra | 193 | 304 | -37% | 205 | -6% |
| Santa Fe | 42 | 62 | -32% | – | – |
| Sonata | 43 | 40 | 8% | 148 | -71% |
| Total | 1,021 | 1,017 | 0% | 1,052 | -3% |
| GWM/Sazgar | |||||
| BAIC BJ40L | 55 | N/A | N/A | 6 | Not Meaningful |
| Haval | 1,627 | 2,003 | -19% | 877 | 86% |
| Total | 1,682 | 2,004 | -16% | 877 | 92% |
| Isuzu | |||||
| D-MAX | 67 | 189 | -65% | N/A | N/A |
| Total | 67 | 189 | -65% | N/A | N/A |
| Sub-total | 16,861 | 22,806 | -26.07% | 11,924 | 41.40% |
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