Car Sales Jump 41%: Which Brand is the Most Selling One?

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Passenger car sales in Pakistan rose sharply year-on-year in February 2026, though volumes declined from January as the seasonal ‘new-year registration’ surge faded.

Here’s the month-over-month (MoM) and year-over-year(YoY) comparison:

Metric Sales Volume (Units) Percentage Change
February 2026 (Current) 16,861
January 2026 22,806 -26.1% (MoM)
February 2025 11,924 +41.4% (YoY)

 

The “New Year Registration” Effect

The 26.07% drop from January to February was expected. Historically, car buyers delay their purchases until January to secure a “new year” registration file, artificially inflating the year’s opening month.

Month-on-month declines across Suzuki (-25%), Toyota (-25%), and Honda (-42%) reflect the market returning to normal levels after January’s new-year registration spike.

Read More: PAMA Reports Impressive MoM Growth for January 2026

Suzuki and Toyota’s Strong Growth

When measuring true growth (Year-on-Year), Suzuki (PSMC) and Toyota (INDU) are moving higher volumes.

  • Suzuki posted a staggering 53% YoY growth, moving 8,160 units in February. The Swift was the standout performer, growing 151% YoY.
  • Toyota isn’t far behind, charting a 46% YoY increase anchored by its reliable Corolla and Yaris lines, which jumped 70% compared to February 2025.

The YoY gains suggest demand is gradually returning, particularly in the entry and mid-range segments, mostly dominated by Suzuki and Toyota’s sedans.

The Crossover Boom

Most impressive growth in the SUV segment belongs to HAVAL.

This brand’s lineup saw a 92% YoY growth. Moreover, HAVAL is now consistently outselling legacy crossover options like the Hyundai Tucson and Fortuner, and has become the best-selling brand in the SUV lineup for the past few months.

Lagging Behind

While the rest of the industry celebrates double-digit YoY recovery, Honda is struggling to keep pace. Honda reported a meager 3% YoY growth, with its flagship Civic and City models actually slipping by 1% compared to last year.

Furthermore, the data suggests the era of the premium D-segment sedan might be ending. Hyundai’s Sonata plummeted by 71% (selling just 43 units).

From the data, it seems like buyers in this price bracket are abandoning large sedans in favor of feature-rich crossovers and SUVs.

Detailed Model-wise Breakdown

Here’s a detailed breakdown of sales of each vehicle in the passenger vehicles category:

Model-wise Sales  Feb-26 Jan-26 MoM Difference Feb-25 YoY Difference
Suzuki          
Swift 1,634 1,977 -17% 651 151%
Cultus 460 495 -7% 282 63%
Alto 5,522 7,071 -22% 3,561 55%
Every 540 1,235 -56% 110 391%
Total 8,160 10,916 -25% 5,330 53%
           
Toyota          
Corolla, Corolla Cross, and Yaris 3,102 4,078 -24% 1,820 70%
Fortuner and Revo/Hilux 715 982 -27% 791 -10%
Total 3,817 5,060 -25% 2,611 46%
           
Honda          
Civic/City 1,861 3,364 -45% 1,876 -1%
Honda BRV/HRV 253 256 -1% 178 42%
Total 2,114 3,620 -42% 2,054 3%
           
Hyundai          
Tucson 363 361 1% 355 2%
Elantra 193 304 -37% 205 -6%
Santa Fe 42 62 -32%
Sonata 43 40 8% 148 -71%
Total 1,021 1,017 0% 1,052 -3%
           
GWM/Sazgar          
BAIC BJ40L 55 N/A N/A 6 Not Meaningful
Haval 1,627 2,003 -19% 877 86%
Total 1,682 2,004 -16% 877 92%
           
Isuzu          
D-MAX 67 189 -65% N/A N/A
Total 67 189 -65% N/A N/A
           
Sub-total 16,861 22,806 -26.07% 11,924 41.40%

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