Chevron Caltex Is Here To Stay
The international brand Chevron, which operates as Chevron Pakistan Lubricants Pakistan (Pvt) Ltd., has signed a long-term trademark licensing agreement with Be Energy Limited (BE) to revive the Caltex brand. The brand was previously about to exit the market but chose otherwise. This new agreement shows Chevron’s commitment to staying and growing in Pakistan.
The aim of this licensing agreement is to appoint BE as a national seller, marketer, and distributor of the Caltex brand in Pakistan. The ultimate goal of Chevron is to grow their service-station network of the Caltex brand to over 400 retail stations in the next 8 years, all over Pakistan.
Ahmed Zahid Zaheer, Country Chairman and General Manager of Chevron Pakistan, stated,
“This partnership is testament to Chevron’s commitment to invest and grow its business in the Pakistan market. Through a network of retail fuel sites nationwide, we plan to build the strength of the Caltex brand in close collaboration with BE. The brand promises locally relevant, quality products and services and aims to renew our customers’ drive both in their vehicles and in their lives. We look forward to a long and successful partnership to bring affordable and reliable energy to motorists in Pakistan.”
Moreover, Javed Alam, Managing Director of Be Energy Limited, had the following thoughts to share regarding this agreement,
“It is an exciting proposition as Caltex enjoys a very positive sentiment in the market. BE has the expertise and the infrastructure to support the growth of Caltex-branded fuel stations in Pakistan. We believe the synergies between BE and Caltex will bring great value for the consumers in the form of quality products and services. We look forward to a long journey with Caltex to provide energy solutions to the Pakistan market.”
What Does It Mean For Pakistan?
This agreement not only shows the commitment of Chevron but is also indicative of the fact that Pakistan’s economy is still stable enough for international brands to invest here. These brands are here for the long haul and are not pulling out just yet. This can be taken as a sign of hope that the country’s economy will eventually get back up on its feet and more such brands will be willing to invest here.
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