China’s Letin Auto Group to Establish EV Plant in Punjab
China’s Letin Auto Group has announced plans to set up a small-scale electric vehicle (EV) manufacturing facility in Punjab. A 15-member delegation from Letin, led by General Manager Xu Zhen, met with Punjab’s Minister for Industries and Commerce, Chaudhry Shafay Hussain, in Lahore to discuss the project and available incentives.
The provincial government has assured full support for the venture, offering attractive facilities to investors, including a 10-year income tax holiday and duty-free import of machinery for plants established in Special Economic Zones. Minister Hussain emphasized that this investment would not only strengthen Punjab’s economy but also create employment opportunities and position the province as a leader in Pakistan’s EV transition.
Influence of Chinese EVs in the Pakistani Market
Letin is also a Chinese EV group that is coming to Pakistan along with existing companies, including BYD, Deepal, Dongfeng, and MG. This influx of Chinese companies shows just how much momentum they’re gaining in Pakistan. They’re becoming popular in the market because they deliver on a few key things: incredible value for money, solid build quality, and loads of features for a fraction of the price of what you’d pay for a German or Japanese car.
Given that Pakistan is a price-sensitive market, the affordability and value offered by these Chinese brands make them a perfect fit, explaining why so many Chinese EV manufacturers, like Letin, are entering the market.