Competition increases as Paxi enters the ride hailing market

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Uber and Careem are undoubtedly the pioneers of ride-hailing services in Pakistan. It is an admitted fact that these ride hailing services are becoming immensely popular throughout the country. Considering this window of opportunity, new entrants are making their way into this business to cash on the competitive advantage.

Paxi is also a new entrant into this ride hailing business. Unlike other apps, Paxi does not rely on a mobile application to run its operations. Considering the fact that a lot of people in the country do not have the facility of internet and smartphones, Paxi is trying to target the audience that prefers calls and messages.  

The working mechanism of this service is quite innovative. The CEO of Paxi Mr. Zahid Sheikh explained that customers will get in touch with their call centre representatives over a phone call. The representative will create an account for the customers using their cell numbers and will issue them a 4-digit PIN code. The customers will use the 4-digit PIN code to initiate the ride. The service is not just limited to be reserved in advance, the company is also offering rides with very short wait times, which will enable Paxi’s customers to book a ride on the go.

In order to make the vehicles recognisable to the customers, Paxi is using Vinyl wraps on all their vehicles. Moreover, the company’s drivers will be called ‘pilots’ and they will be wearing a uniform.

It should also be noted that telecom giant Jazz has also launched a ride hailing service named mLift last month in the twin cities of Rawalpindi and Islamabad.

 

 

Shaf Younus

I'm an Auto Enthusiast, a Computer Science Graduate and above all, Citizen of Pakistan.

Notable Replies

  1. soka7 says:

    Oh please . Everybody now has a smartphone .people who don't have smartphones never prefer cars to travel .rather they use other modes of transport .

  2. Funny you forget to mention that this service is only available for women and all the drivers are also women. When it is clearly written on the vinyl in the photo you posted in the blog.

  3. soka7 says:

    You can't blame poor old pakwheels .they only publish what the hand made written article came from jazz . This was a sponsored paid article . As soon as there is a decent new website for automobiles everybody will leave pakwheels.

  4. @soka7
    How come this article came from Jazz when that name is only been mentioned once in the article and that too in the last para of the article. Even if it is a paid article it must be come from Paxi Company as it is promoting them but I don't think any company would miss such important details as this article is missing with regards to women drivers. So this article is a complete in-house production by the pakwheels blog editors and thatswhy they have missed such info which is important as its the main aim of the Paxi Company.

  5. soka7 says:

    The same article with same words published on pro Pakistan .the only difference is they put sponsored tag on it while pakwheels didnot

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