Hyundai opens digital showroom, introduces two new vehicles in Pakistan
On February 23, 2019, Hyundai Nishat Motor (Private) Limited inaugurated City Store at Emporium Mall, Lahore as the first automotive brand in Pakistan to introduce the idea of a digital store. The digital store is an innovative automotive retail concept which uses immersive 3D technology to enhance customer buying experiences. Customers can interact with the car of their choice and explore and customize the interior and exterior features through digital touchscreens.
The launch of the digital store also brings two of Hyundai’s most celebrated cars to Pakistan; the Santa Fe and the Grand Starex;
- Hyundai Santa Fe is among Hyundai’s most popular and trendy SUVs. With cutting edge design and technology, the Santa Fe makes a powerful statement on and off the road.
- Also launching is the 12-seater, Grand Starex; a premium transporter that takes commuting to the next level, providing superior comfort and convenience on the go. In the future, Hyundai plans to bring even more exciting and world famous models in Pakistan and aims to set new benchmarks when it comes to technology and service standards. With the coming of Hyundai to Pakistan, automotive enthusiasts and the public alike are anticipating an exciting journey ahead and are all set to experience the change!
In the last half-century, Hyundai Motor Company has grown leaps and bounds in the Global Automobile Industry and is now one of the top 5 Automotive manufacturers in the World.
Hyundai follows the modern premium brand philosophy which aims to provide consumers with unique experiences by combining exceptional performance and emotional elegance with a strong value proposition.
Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan, South Korea which has an annual production capacity of 1.6 million units. Hyundai vehicles are sold in 193 countries through some 5,000 dealerships and showrooms.
In a recent survey of J.D Power United States, Hyundai and Genesis were ranked amongst the top 3 brands in terms of Quality.
Pakistan market was the last frontier for Hyundai to enter, and in order to achieve success same as attained in the rest of the world, it has chosen Nishat Group as its distributor and progressive assembler for Hyundai vehicles.