Hyundai Pakistan tweets on Kashmir, Indians Want to Boycott Company

South Korean car company, Hyundai faced backlash and calls for a boycott by Indians after its Pakistani partner, Hyundai-Nishat, tweeted expressing solidarity for the people of Indian Occupied Kashmir. The issue erupted a day after Pakistan marked annual Kashmir Solidarity Day on February 5th. Marking the day, Hyundai Pakistan tweeted: “Let us remember the sacrifice of our Kashmiri brothers and stand in support as the continue to struggle for freedom.”

And the tweet doesn’t sit right with Indians as dozens  posted their intentions to cancel orders for Hyundai cars.

Here are some of the tweets, asking for boycott, canceling their orders or urging the government to take step against Hyundai.

This former Indian Corps Commander thinks “We have sacrificed Brave Soldiers and innocent unarmed Civilians … Their sacrifice is more precious to us Indians.”

And this retired Indian major believes Hyundai supports terrorism.

Hyundai India Statement

Responding to the trend, Hyundai India issued a statement saying it has a “zero tolerance policy towards insensitive communication and we strongly condemn any such view”

“The unsolicited social media post linking Hyundai Motor India is offending our unparalleled commitment and service to this great country,” the company said.

However, a major chunk of Indians didn’t accept the apology and urged the others to keep boycott the company completely. It is pertinent to mention that Hyundai is India’s second-largest car seller after Maruti Suzuki, selling close to half a million vehicles in the country last fiscal year. Furthermore, the company exported over a million units, making it India’s largest car exporter.

No Response from Hyundai Pakistan, As Yet

The most interesting thing in this whole fiasco is that Hyundai India didn’t do anything, still it is seeking apology from Indians. And we think it is hilarious.

Meanwhile, Hyundai Pakistan has not responded to the trend and we think company is right because it has nothing to explain to Indian consumers.

 

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