JW Forland: Here to Change Pakistan
Here’s some wonderful news for Pakistan. Forland, the world’s largest commercial vehicle manufacturer, is all set to introduce its range in Pakistan. Operating in more than 60 countries, Forland has forged a reputation for durable cargo, dump, construction & special purpose vehicles, along with these vehicles’ superior road performance. All this in addition to its pickup trucks & passenger vans. Committed to delivering high performance & quality oriented vehicles, Forland’s desire has been recognized around the world with the International Well-Known Brand award presented by Hunan. This giant of the global truck segment employs 40,000 employees & holds total assets exceeding 4.5 Billion USD.
With the rapid development of infrastructure in Pakistan to CPEC, our long-time strategic friend has stepped in with a direct investment in the shape of Forland. With the vision to cater to all commercial related needs, this JV is all set to launch Cargo Trucks, Dump Trucks, Pickup trucks, Vans, Construction equipment and Special purpose Vehicles.
Judging from the previous experience in Pakistan, Forland’s decision of entering the market on its own will serve to consolidate the brand’s reputation as a front-runner in the commercial vehicle sector. As the launch edges closer, there is an air of excitement and anticipation among the masses over how will the brand re-establish itself in Pakistan’s market. The company will introduce its service centers and dealerships & all set to revolutionize customer care & after-sales services with its roadside assistance program. This program will help users resolve any issue that may arise during travel. Moreover, Forland promises to make available all spare parts for its vehicle range to offer peace of mind, in addition to providing optimal service quality. Given the opportunity, the quality of the vehicles was found to be very good. The drive is smooth, all models are loaded with features & the company said there’s a special surprise in store for Pakistan.
Globally, Forland is known for its customer-centric approach in order to produce vehicles that satisfy the needs of customers, in addition to delivering quality products. Recently, Forland announced that it has started hiring. At the moment, vacancies range from drivers and painters to designations of managerial levels. On their Facebook page (by the name of JW Forland), the response has been welcoming, and you can clearly see who Forland has been able to garner interest and excite the audience.
Though still in its infancy, Forland promises to change Pakistan and its automobile industry. The association of Forland with JW SEZ, a Pakistani giant operating in a number of sectors, bodes positive news for the local economy. Here’s a look at some of the different models on offer:
Forland’s strategy makes it the first investment of its kind in Pakistan and will certainly give the company the first-mover advantage. The move is all set to bring in a multitude of jobs for the people of Pakistan. This translates into a win-win situation for Pakistan and Forland, which will serve to strengthen the bond between two long-time friends. Those who think there aren’t great vehicles in the local market will be pleasantly surprised to experience Forland.
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