Pak-Suzuki Introduces Immobilizer in Mehran with a Price Increase


In an unexpected move earlier this week, Pak Suzuki Motor Co. Ltd. has increased the prices of Suzuki Mehran. Both, Petrol & CNG variants of this car have received a price increase of 24,000 rupees.

New Prices of Suzuki Mehran (w.e.f April 10, 2017):

  • VX = PKR 679,000
  • VXR = PKR 732,000
  • VX (CNG) = PKR 749,000
  • VXR (CNG) = PKR 802,000

Surprisingly, this price increase is coming with the addition of ‘Immobilizer.’ The company, however, has not released any statements or plans to include SRS airbags in this car. Most notably, adding an immobilizer and airbags were the highlight of the new auto policy 2016-21 and it seems that Pak-Suzuki is on its way to incorporate all these recommended additions in their vehicles.

Interestingly, this price increase also comes at a point when company’ profits have already taken a hit. The overall profits of the company have fallen by astonishing 53% for the year of 2016. The dropping profits are directly attributed to drastic low sales.’

The urban consumers’ behaviour changes more frequently than their rural counterparts, which justifies the immense popularity of this car in rural areas. Thus, people’s association of comfort with this car in rural areas is much more noticeable. Additionally, the Pakistani consumers prefer resale value over other features and thus it is a huge question for the company to continue or discontinue Suzuki Mehran.

Remarked GM Marketing Pak-Suzuki on Suzuki Mehran at launch of Vitara.



Notable Replies

  1. Very nice.

    All it needs now is some better build quality.

    Keep it up Pak Suzuki you ll make it there in around 50 years.

  2. :scream_cat::scream_cat::scream_cat::scream_cat::scream_cat::scream_cat::scream_cat::scream_cat:



    Am I living in 2017 ??? Mehran with Immobilizer :scream_cat::scream_cat::scream_cat::scream_cat:

  3. Log corolla kee dehshat kee baat kartay hain,...mehran kee apnee dehshat hai yaar.....

  4. 2017: Pak suzuki introduces immobilizer in Mehran
    2030: Pak suzuki introduces 5.2L v8 in Mehran
    2050: Pak suzuki provides wings in Mehran for emergency take-off in case of traffic jam
    2100: Pak suzuki provides a diesel jet engine in Mehran
    2200: Pak suzuki wins international prize for being the most advanced teen dabba manufacturer on the face of planet earth.

  5. Introduction of these features is welcome but a model replacement is long required.

    The Mehran vehicle was discontinued from Japan and Europe back in 1989. Paksuzuki needs to stop exploiting Pakistani consumers and government should force it to replace its obsolete models such as mehran, bolan, ravi, swift with new models. These models are only being produced and sold in Pakistan.

    Pakistan is unable to exports because we are achieving efficiency and high localization in obsolete models which have no value in the international market.

    Government should make safety and regulatory requirements strict enough that no obsolete vehicles can be produced and sold in the country.

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