Pakistan’s Auto Market Is Growing, But Japanese Brands Are Losing Share

Pakistan’s auto industry is expected to continue growing this year, with total sales projected to reach around 297,000 vehicles by June 30, 2026, according to Topline Securities.

Japanese Brands Losing Their Grip

Toyota, Honda and Suzuki are still major players in Pakistan, but their share is shrinking.

According to the report, these Japanese brands are expected to hold around 56% of the market this year.

In comparison, they held around 80% market share in 2018, when Pakistan’s auto sales were much higher.

New Brands Are Changing Buyer Choices

The drop shows that new car brands are now taking a stronger position in Pakistan. Buyers have more options than before, especially in crossovers, SUVs, hybrids and electric cars.

This is also putting pressure on older brands. Brand trust and resale value still matter, but they are no longer the only reasons people buy a car.

Sales May Rise Further Next Year

Topline Securities also expects total vehicle sales to reach around 326,000 units next year, close to the level seen in 2018.

The important point is that Pakistan’s car market is growing again, but it is no longer the same market. New brands are gaining ground, and buyer preferences are changing fast.

Buyer Choice Is Expanding

For buyers, the growing number of brands means more options in crossovers, SUVs, hybrids, and EVs. New entrants are offering modern designs and better features, often at competitive prices.

However, resale value, parts availability, warranty support, and dealership network still matter. That is why Toyota, Honda, and Suzuki remain safer choices for many buyers, even as newer brands slowly gain trust.

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