Toyota Motor Philippines has opened reservations for two important Land Cruiser models, which are the all-new Land Cruiser FJ and the Land Cruiser 300 Hybrid.
The Land Cruiser FJ is the bigger talking point for most buyers. It brings the Land Cruiser name into a smaller 4×4 package, while the LC300 HEV pushes Toyota’s flagship SUV further into hybrid territory.
Both models were shown during the 2026 Philippine International Motor Show, where Toyota also previewed its overall electrified and off-road product direction.
Land Cruiser FJ: Baby Version of Land Cruiser
The new Land Cruiser FJ, Toyota says that FJ stands for Freedom & Joy and is a lite version of the Land Cruiser series. However, it’s still an off-roader SUV. It uses a ladder-frame platform, part-time 4WD, and off-road hardware.
Therefore, it’s not an urban crossover SUV; it can go off-road like any other Toyota pickup or SUV.
Toyota Land Cruiser FJ Prices
| Variant | Price |
| Land Cruiser FJ 2.7L TX A/T | Rs 10,142,936 |
| Land Cruiser FJ 2.7L VX A/T | Rs 11,685,932 |
Land Cruiser FJ Key Specs
| Item | Details |
| Engine | 2.7L 2TR-FE petrol |
| Chasis | Ladder-frame |
| Power | 164 hp |
| Torque | 245 Nm |
| Transmission | 6-speed automatic |
| Drivetrain | Part-time 4WD |
| Seating | 5 seats |
| Ground clearance | 245 mm |
| Suspension | Double wishbone front, multi-link rear |
| Wheels | 17-inch steel wheels on TX, 18-inch alloys on VX |
Dimensions
| Measurement | Land Cruiser FJ |
| Length | 4,610 mm |
| Width | 1,855 mm |
| Height | 1,890 mm TX / 1,955 mm VX |
| Wheelbase | 2,580 mm |
| Ground clearance | 245 mm |
TX vs VX: Main Differences
| Feature | TX | VX |
| Wheels | 17-inch steel | 18-inch alloy |
| Infotainment | 9-inch display | 12.3-inch display |
| Seat trim | Synthetic leather | Synthetic leather with added premium trim |
| Driver seat | Manual adjustment | 8-way power adjustment |
| Safety tech | Back monitor, basic active safety | Toyota Safety Sense 3.0, panoramic view monitor |
| Exterior add-ons | No roof rails, skid plate or side step | Roof rails, skid plate and side step |
Land Cruiser HEV: Toyota’s Flagship Goes Hybrid
The Land Cruiser 300 HEV sits at the other end of the market.
It keeps the scale, luxury, and off-road credentials of the LC300, but adds a hybrid system to Toyota’s 3.5-liter twin-turbo V6 petrol engine. This is less about making the Land Cruiser cheap to run and more about keeping Toyota’s flagship relevant as luxury SUVs move toward electrification.
Toyota Land Cruiser 300 HEV Price
| Variant | Price |
| LC300 3.5 V6 ZX HEV | Rs 31,449,906 |
| LC300 3.5 V6 ZX HEV – Precious White Pearl | Rs 31,517,985 |
LC300 HEV Key Specs
| Item | Details |
| Engine | 3.5L twin-turbo V6 petrol hybrid |
| Engine output | 409 hp |
| Engine torque | 650 Nm |
| Electric motor output | 48 hp |
| Electric motor torque | 250 Nm |
| Transmission | 10-speed automatic |
| Drivetrain | 4×4 |
| Seating | 7 seats |
| Wheels | 20-inch alloys |
| Ground clearance | 234 mm |
LC300 HEV Dimensions
| Measurement | LC300 HEV |
| Length | 5,130 mm |
| Width | 1,980 mm |
| Height | 1,945 mm |
| Wheelbase | 2,850 mm |
| Ground clearance | 234 mm |
Toyota’s Strategy for Land Cruiser Series
Toyota is using the Land Cruiser name in two very different ways.
The FJ lowers the entry point into the Land Cruiser family without turning it into a city-only crossover. It gives Toyota a product for buyers who want authentic 4×4 credibility, a compact footprint, and a strong visual identity.
The LC300 HEV, meanwhile, shows where the luxury SUV market is heading. Big SUVs are not disappearing, but their powertrains are changing. Hybrid systems allow automakers to protect performance while improving efficiency and emissions optics.
For Pakistan, LC300 Has the Stronger Pull
In Pakistan, Toyota already offers the Land Cruiser 300 as an imported model. It has a strong name in the flagship SUV segment and remains more popular among high-end SUV buyers who can spend 8-10 crore on an SUV.
The older-generation FJ Cruiser is also available in Pakistan’s used import market, but it appeals to a smaller niche. The LC300 is more relevant to flagship SUV buyers in its turbo V6 powertrain.
However, if the hybrid LC300 performs well in other Asian markets, it could eventually begin arriving in Pakistan through the used-import market.
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