Unveiling Porsche’s Redesigned Logo

• Fakiha Iqbal Shah


• 6 Jun 2023

Porsche’s iconic crest badge logo has undergone a striking redesign, breathing new life into the emblem that has come to symbolize the brand’s legacy of performance and luxury. While the changes may require a closer look to appreciate fully, they showcase Porsche’s commitment to craftsmanship and attention to detail.

The Updated Logo

The updated crest badge boasts a smoother finish for the bronze areas, giving it a refined and contemporary appearance. This modification highlights the bold lettering of “PORSCHE” displayed prominently across the top of the badge. In the center, the word “STUTTGART” now stands out in black, contrasting elegantly against the background. By removing the knurling behind the red striping, Porsche has created a cleaner and more streamlined design. However, instead of simply smoothing the knurling, the brand opted for a unique twist by introducing a honeycomb pattern that evokes the allure of carbon-fiber weaves, synonymous with high-performance engineering.

This redesign arrives as Porsche celebrates 75 years of crafting exceptional sports cars. Since its inception in 1952, the crest has been a symbol of the brand’s commitment to excellence and innovation. Over the years, the logo has seen various revisions, reflecting the evolving spirit of Porsche. The most recent update took place in 2008, and now, in 2023, the refreshed crest badge pays homage to the rich heritage of the brand while embracing modern design elements.

A Brief History

As Porsche enthusiasts eagerly await the arrival of the updated crest on their favorite vehicles, they can anticipate a badge that captures the essence of Porsche’s legacy and represents the brand’s dedication to pushing boundaries. While the changes may be subtle, they serve as a testament to Porsche’s unwavering pursuit of perfection and desire to evolve continuously.

Porsche’s redesigned crest badge showcases the brand’s commitment to timeless design and meticulous craftsmanship. The smoother finish, removal of knurling, and introduction of a captivating honeycomb pattern add a touch of sophistication to an emblem that has become synonymous with automotive excellence. As Porsche looks ahead to the next chapter of its storied history, the redesigned crest stands as a visual representation of the brand’s unwavering dedication to innovation and style.