Audi Pakistan has been a recipient to growing sales and a growing spike in its fame. The company catapulted its sales and PR with the launch of an economical entry-level German sedan Audi A3 at a price tag of PKR 3.8 million (price has been revised to 4.0 million for the new variant). As it stands, the company will be introducing an entry level SUV Audi Q2 in Pakistan in the first quarter of 2017, which makes one wonder what else can the company do to break the stereotype associated with imported German cars in Pakistan?
As it turns out, the company is laying its card on the table in a very calculated manner. First, Pakistanis witnessed the launch of economical cars – this step mitigated the conception high-price tags associated with the German sedans- and now the company is systematically taking steps to change the conception of ‘Expensive to maintain’ mentality. The company has recently publicized its ‘Service and Maintenance plan’, which features:
- Fluid levels’ check
- Exterior and under-body visual check
- Interior and electrics inspection
- Audi Service history stamp/record
- Oil filter replacement
- Engine oil replacement
- Interior / Exterior cleaning
and its pricing:
- Audi A3 (1.2TFSI) @ PKR 9,300.00
- Audi A3 (1.8TFSI) @ PKR 10,900.00
- Audi A4 (1.4TFSI) @ PKR 9,300.00
- Audi A4 (1.8TFSI) @ PKR 10,900.00
- Audi A5 (1.8TFSI) @ PKR 12,100.00
- Audi A6 (1.8TFSI) @ PKR 12,100.00
- Audi A6 (2.0TFSI) @ PKR 12,100.00
- Audi A6 (2.8FSI) @ PKR 14,850.00
- Audi A6 (3.0TFSI) @ PKR 14,850.00
- Audi A7 (3.0TFSI) @ PKR 14,850.00
- Audi A8 (3.0TFSI) @ PKR 14,850.00
- Audi Q3 (1.4TFSI) @ PKR 9,300.00
- Audi Q5 (2.0TFSI) @ PKR 12,100.00
- Audi Q7 (3.0TFSI) @ PKR 14,850.00
Although, the prices still need to see a lot of decrease, nonetheless it is a start, which has the potential of benefiting Pakistanis in the long run.
great initiative i would say , their efforts are real and not just to shut up people like suzuki (pointing to pointless kizashi and jimny prices in particular and everything else they do in general) , this is also why they are seeing success
Well the “Expansive to maintain” is still there. From the list of service to be done, they are still looting the people who brought their Audi’s by looting the people of Pakistan.
I am reading “PKR 9,300.00” as Pakistani Rupees Nine Thousands Three Hundred and Paisas Zero only. Am I right?
Dude, you didn’t owned a Mercedes or BMW & serviced from Shahnawaz or Deewan, If you had, You would really had appreciated these standardized Pricing. I wonder in which world you live.
& Audi falls under German “Luxury Category”, it’s not like VW which falls under a “Regular Category” car, so you can’t expect their maintenance to be cheap.
A Really Good initiative from Audi Pakistan, Much appreciable, (Y) Well It needs improvement but it’s a good start any how, Especially regarding Shahnawaz & deewan who don’t have defined rule like this & charge you an arm & a leg to afford the cars we bought from them.
Mercedes & BMW should really take some LESSON from this & It would be great If their German executives take notice of the HUGE Un-reasonable Service charges they(Shahnawaz & Deewan) take from BMW & Benz owners. They really costs an arm & a leg..