Why Most People Buy White Colour Car In Pakistan?
In Pakistan, you’ll see that the majority of car buyers always prefer white color cars over black and any other color. Why is that? If you’re also a car owner, you probably already know about it; if you don’t, here’s a knowledge base guide for you.
Resale Value
It’s a domino effect, simply. People buy white cars, and because people buy white cars, its resale is good. White cars have higher resale value in Pakistan due to their popularity. It’s not that a company will use some high-quality paint on the white colour. It’s exactly the same freaking thing.
Even more, if someone wants to buy black, red, or any colour they like, just because of white’s resale value, they’re forced to buy that boring white colour even if they don’t like it. That’s the mentality of our people: cars are assets in this country and not liabilities.
Heat Reflection
Pakistan experiences extreme heat, especially in the summer. White cars reflect more sunlight compared to darker colours, keeping the interior cooler. This reduces the need for air conditioning, leading to lower fuel consumption and a more comfortable driving experience in hot weather. If you know a bit about color physics, brighter colors reflect more heat than darker colors. White, being the brightest in the colour spectrum, reflects the highest percentage of sunlight in summer.
In 2011, Berkeley Lab Environmental Energy Technologies discovered that light-coloured cars tend to reflect 60% more heat efficiently than cars with darker-coloured paints.
Black surfaces absorb almost all wavelengths of visible light. When sunlight (which consists of a broad spectrum of light) hits a black car, nearly all of the energy is absorbed, and very little is reflected. This absorbed energy is converted into heat, which makes the car’s surface hotter.
Moreover, black materials tend to absorb more IR radiation from the sun than lighter-colored materials. Since infrared radiation is directly associated with heat, black cars tend to warm up faster.
While black cars absorb more heat, they do not emit it as efficiently as white cars. The heat absorbed by the black surface radiates less back to the surrounding environment, which eventually ends up heating the interior of the car much hotter than in a white car,
Low Maintenance
White cars tend to hide minor dust, scratches, and imperfections better than darker colors like black or navy. Given Pakistan’s dusty environment, especially in urban areas like Lahore and Karachi, white cars don’t appear as dirty as darker cars do after exposure to dust, making them easier to maintain and requiring less frequent washing. But, if you’re a person who loves their car and you do proper maintenance, black or any other darker color is also a class. The choice of color represents your personality, and it’s all about enthusiasm, which not everyone has.
Clean and Elegant Aesthetic
White is often associated with simplicity, elegance, and a clean appearance. If you’re an office person, don’t love cars, are unenthusiastic, and are boring, white would be your preferred color. It’s the color that just does the job. As a result, it’s more commonly found in showrooms and dealerships in Pakistan, making it an accessible and convenient choice for many buyers. Hence, we will get better resale of white cars. It reflects heat efficiently, doesn’t need regular cleaning, and resale is good, so it’s the preferred choice for the majority of car buyers in Pakistan and the rest of the world as well.
White is Often Cheaper
White is a common color, so it’s cheaper than other paint options like blue, red, and dark grey. People often opt for white to save money and don’t think paying more for other colors is worth it. Not just that, other premium colors are also usually out of stock or they require an extra waiting period. Often, for people who buy cars at their own (premium) price, white is the only option they have. It’s because no investor will dare to invest in a car that is red, blue, or any other unconventional color.