yaar... thats the twist!
there are two reasons for price increase in any scenario
Reason 1) growth in demand..... this is usually a positive sign as it indicates growing purchasing power of consumers (as happened 2 years ago in Pakistan.)
Reason 2) but under the current scenario ... prices are not increasing due to increasing demands, but instead , due to inflation ! this means prices are being increased due to the increased cost in production i.e. higher energy, labor, raw material costs, etc.
Indeed a very awkward situation as Producers have to increase prices despite knowing that it'll only make the demand for their product worse... but they don't have anyother option..