Halfords | Ambi Pur Car Air Freshener - Anti Tobacco 8ml
This is in 4 pounds, with free home delivery.
I bet you can even find the same product in 40% less amount in UKs super stores under promotions or any other things. The wholesale cost from free ports must be very low keeping the idea of the retailing price in Europe (due to their taxing).
Guys, its a cologne, car cologne, and Spain is famous in making cost effective solutions in that even for P&G, Gillette and a number of other colognes/freshners.
And Sara Lee is not just another cheap Chinese company. Its a well established name with multiple product lines and operations is more than 40 countries including Europe and North America.
All in all, I dont see a reason for having a car freshner in 800. If there was any business study behind that with the current market trends, I have serious objections with the feasibility and analysis reports.
Well I have seen some current market trends, that to introduce rare/not available items, create a market and ask awesome amounts on. Can be a business style, no issues...