nice office for a poor guy
as per my helmet, the pic can be placed for following 3 reasons.
Someone can have mercy after looking at him and give a discounted price. (I doubt that)
If someone hates his car then he can sell it to him. (but since in the pic v cant see how the guy drives so that is also not very likely to happen)
Some Khan Sahib sees the pic & instead of Alto gifts him some Prado or something. (high probablity)
* you guys are free to add more reasons