Comfort is a subjective issue. Depends on how you look at. Vehicles in Pakistan usually have more ground clearance thanks to a raised suspension setup. Now the higher the vehicle, the higher is its centre of gravity adding more body roll, pitch and yaw to the chassis. Stiffening the raised suspension helps but to an extent. And furthermore, adding Bigger tyres helps, but the improvemnet is negligable as you're making other compromises by doing that which resultingly affects your fuel economy and rate or wear and tear on the engine itself.