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Thread: Toyota Fortuner 2013 Launch and Review

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    Default Toyota Fortuner 2013 Launch and Review

    I just test drove new Pakistan assembled Toyota Fortuner 2013. Here's my review of the vehicle along with some pictures I was able to take.

    Exterior: 7/10 - I saw the one in dark gray mica color and it looked pretty nice. It has a fresh design with nice curves and style. I would personally prefer white color though.

    Dashboard: 5/10 - Those driving Civics, Premios, Mark X and Surf are not going to be excited about it. It's pretty basic. Although they have given leather steering and black piano trim it still doesn't spark. DVD, gear and speedometer is also average. Nothing stands out.

    Interior: 6/10 - Tan leather seats and overall ambiance inside the cabin gives it a nice look and there's nothing out of ordinary. However, it feel pretty congested and 3 normal sized people would be tight sitting in the 2nd row. 3rd row is very tight and only 10-12 year old children would fit in there.

    Drive: 5/10 - It felt quite stiff and heavy. You cannot compare it's ride to Prado or Land Cruiser. At a speed of 100 km/hr it didn't feel very stable on a bumpy road. I believe it will have stability issues on motor way where there are heavy gusts of wind in some areas as well as on curvy roads at high speeds.

    Engine: 6/10 - The engine isn't under powered; it's just about the right size. It didn't feel sluggish. You won't be able to drag race it with Corolla or Civic though. I know we are going to complain about fuel consumption because it's all time 4WD which isn't going to be a good idea since it's a city car.

    Price: 4/10 - Now it all comes down to the price which IMC hasn't announced yet but most probably it's 5.2 million. So the question is how much are you willing to throw away for a car that's 6/10 in Pakistani market. Since we have seen comparison of prices of Fortuner with other countries in different threads I am going to repeat the same thing. After seeing and driving it I am more convinced that this car belongs in around 4.2 million bracket. My limit to purchase this car would be 4.5 million. There's no way I am spending 5.2 million on it and after taxes and registration it would be around 5.8 million. Sorry, IMC but I am not up for that.

    Bottom line: All in all it's not a bad car to own and drive but it felt like an upgrade or big brother of Vigo and then it all comes down to value for money. You need to see what you get in return of the money you spend. I would personally either prefer a Surf or a Mercedes in 4 million range and if I have to spend close to 6 million then I am going for a Prado. Yes, there are people who would buy it for even 7 million and consider it a good price for a "brand new" car but I am not willing to go down that road. IMC would have difficult time selling it over 4.5 million. The Sales Manager at Toyota dealership also said that this car will sell itself at 4.5 million but at 5.2 million it will be very difficult. Initially they might get a good response but it will eventually slow down.

    Price Comparison: I did a small price comparison with different countries. I used current foreign currency exchange rate. I wonder why is there a minor difference in the price of Altis and Fortuner in other countries and why do we have to pay almost 3 times in Pakistan for Fortuner? I believe that's because Fortuner is not considered a luxury car in other countries and they think of it as an upgrade to a pickup truck. You can see Altis is cheaper in Pakistan than most of the countries then why not Fortuner?


    Country Altis 1.8L Fortuner 2.7L
    India 2,616,838 4,041,730
    Thailand 2,957,710 4,158,560
    UAE 1,909,050 3,404,250
    Philippines 2,795,100 3,334,760
    Pakistan 2,084,000 5,175,000

    Toyota Fortuner 2013 Launch and Review -1133528
    Toyota Fortuner 2013 Launch and Review -1133525
    Toyota Fortuner 2013 Launch and Review -1133526
    Toyota Fortuner 2013 Launch and Review -1133523
    Toyota Fortuner 2013 Launch and Review -1133527
    Toyota Fortuner 2013 Launch and Review -1133524

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    looks like fortuner is failing even before launch..........just because of the price.........

    somehow everybody knows about the roll over problem now..........i didnt think many people in pakistan were knowledgeable.......or visited blogs like this..........

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    I think IMC has decided this price on the basis of ban on import of cars older than 3 years because I can not find any other reason. I can bet that with all taxes and duties they could still price it around 4 million and still be profitable. India imports most of the parts from Thailand yet Fortuner is cheaper than Thailand because there is a tough competition in the market. The duty structure is almost similar.
    They think people who want to buy Prado will have no choice but to buy Fortuner. At the moment at least 2010 Prado can be imported which would at least cost around 8.5 million. But they are wrong for 3 reason.

    1.) If small SUV segment was that popular we would have a lot of Surfs but we don't. We see a lot of Prados but Surf is very rare. When 5 years Surf could be imported it costed around 5 million but people hardly ever imported it because there are not a lot of buyers. Thai Vigo was quite popular but that was around 4 million.

    2.) There's no market segment for cars between the range of 4.5 million and 6 million. The two market segments are either around 4 - 4.5 million or over 6 million. There are people who could stretch their budgets to go around 4.5 million and buy Mark X, Mercedes, BMW or even Surf. Those who have higher budgets available can afford to buy anything over 6 million. These people are not buyers of Fortuner, they prefer Prado and these people can still afford to buy 8.5 million Prado. If I am wrong give me one example of a car that's imported a lot in 5 to 5.5 million range.

    3.) IMC also hasn't calculated that if the new Government lifts the ban on import then where will their Fortuner stand? May be it's lifted after one year but still they are going to have problems. At that point it will be too late to reduce Fortuner price.

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    Quote Originally Posted by kala_shah_kaku View Post
    I think IMC has decided this price on the basis of ban on import of cars older than 3 years because I can not find any other reason. I can bet that with all taxes and duties they could still price it around 4 million and still be profitable. India imports most of the parts from Thailand yet Fortuner is cheaper than Thailand because there is a tough competition in the market. The duty structure is almost similar.
    They think people who want to buy Prado will have no choice but to buy Fortuner. At the moment at least 2010 Prado can be imported which would at least cost around 8.5 million. But they are wrong for 3 reason.

    1.) If small SUV segment was that popular we would have a lot of Surfs but we don't. We see a lot of Prados but Surf is very rare. When 5 years Surf could be imported it costed around 5 million but people hardly ever imported it because there are not a lot of buyers. Thai Vigo was quite popular but that was around 4 million.

    2.) There's no market segment for cars between the range of 4.5 million and 6 million. The two market segments are either around 4 - 4.5 million or over 6 million. There are people who could stretch their budgets to go around 4.5 million and buy Mark X, Mercedes, BMW or even Surf. Those who have higher budgets available can afford to buy anything over 6 million. These people are not buyers of Fortuner, they prefer Prado and these people can still afford to buy 8.5 million Prado. If I am wrong give me one example of a car that's imported a lot in 5 to 5.5 million range.

    3.) IMC also hasn't calculated that if the new Government lifts the ban on import then where will their Fortuner stand? May be it's lifted after one year but still they are going to have problems. At that point it will be too late to reduce Fortuner price.


    they were trying to sell it with just that phrase "5.2 ma to apko used prado b nai mlti" i dont know how they are trying to compare this fortuner with a proper suv like prado....
    yes they have priced it arbitrarily trying to loot the people of pk. sneak previews dekr market ka responce check krhe hain...

    good thing is lahore ma sneak preview bht buri trah fail hua.... jo thore se log ae wo b on the spot baezti krhe thay unki...saying prado ma to bethein to pta lgta ha suv ha....and seats kio itni hard hain....andr bethne ki jga bht km ha....

    5.2 million ma bnda luxury b 5.2 wali he expect krta ha. maybe indus realizes now k 100 units se zada sell hone nahi baki 1900 bnane ki zrort he nahi prni lolz. pori retooling and assembly ma jo invest kia tha sb waste jaega....

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    Thumbs down SUX not SUV!

    Gone through this thread and another one on the Fortuner elsewhere on Pakwheels and so far I have seen no buyers of this vehicle, at least on Pakwheels. Anyone with 5.5 million burning in his pocket would definitely go for a Prado...I wonder why would anyone with that kind of money buy a locally made Fortuner with minimum features? What is IMC thinking? Or have they been mislead by some false surveys? I hope someone from IMC reads these forums.
    :-)

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    IMC people are very well aware of this thread. Even when you talk to dealers and reference Pakwheels, they will immediately know what you are going to say. Yet they are ignoring all this feedback. We are real buyers here and if they ever price it around 4.2 million I will be the first one to write a cheque and will gladly post pictures of my own Fortuner.
    Yes, there are buyers even if they price it at 6 million but those are only in a couple of hundreds. They think they will sell to land lords during elections and a few other fools who just want to buy a new toy to show off. Their planning is short termed. Real buyers are well educated and will not spend anything over 4.5 million on this SUV.

    Quote Originally Posted by mehran View Post
    Gone through this thread and another one on the Fortuner elsewhere on Pakwheels and so far I have seen no buyers of this vehicle, at least on Pakwheels. Anyone with 5.5 million burning in his pocket would definitely go for a Prado...I wonder why would anyone with that kind of money buy a locally made Fortuner with minimum features? What is IMC thinking? Or have they been mislead by some false surveys? I hope someone from IMC reads these forums.

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    Thumbs down IMC wake up

    @kala_shah_kaku

    Sir, I agree with you completely. There are probably only a few hundred buyers of this vehicle in Pakistan and once they have bought it then the market will saturate. No new buyers will come up once all these are brought up. It will probably not be a continuous selling vehicle and maybe after a year or so might vanish from the market. That's why I am surprised why IMC is not preferring to invest in small vehicles which would sell in greater numbers and over a longer period of time would generate reliable and long lasting profits for IMC. I hope they get some sense!
    :-)

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    That's one valid point. If IMC didn't plan to sell more than 2000 units per year why didn't they invest in vitz that can probably sell 10,000 per month?

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    ^ To add, When i questioned the guy on my visit to the sneak previw (why no smaller car, He said their might be a small car soon (1 year soon) But it wouldnt be from Daihatsu.
    Get over the fact that Xli lacks power windows, Its an Xli because it lacks thoose features or else it would be a Gli or an Altis if had all the goodies.

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    Quote Originally Posted by mehran View Post
    Gone through this thread and another one on the Fortuner elsewhere on Pakwheels and so far I have seen no buyers of this vehicle, at least on Pakwheels. Anyone with 5.5 million burning in his pocket would definitely go for a Prado...I wonder why would anyone with that kind of money buy a locally made Fortuner with minimum features? What is IMC thinking? Or have they been mislead by some false surveys? I hope someone from IMC reads these forums.
    Can you please show me a Prado for 5.5 million that is not more that 2 years old and has low mileage? I would like to buy one if they are available at that price.

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    You need to read the whole thread and you will find the answer what he meant. It's not about finding Prado in 5.5 million. You are giving an argument given by IMC and dealers.


    Quote Originally Posted by crankshaft View Post
    Can you please show me a Prado for 5.5 million that is not more that 2 years old and has low mileage? I would like to buy one if they are available at that price.

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    imc thinks there are a lot less buyers than there actually are....so they priced it high for high profit margin.....i would still buy it if its 4.5 or lower..... but there are very few people who would actually buy at 5.2 million....

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    Is it your guess or did someone tell you? However, the point is valid. Their plant must be capable of producing 2000 Fortuners in a month yet their estimates are 2000 per year. People are still buying Vigo at 3.5 million. Just imagine the sales if Fortuner is priced at 4 million. I am sure they can sell double easily.


    Quote Originally Posted by mani9999 View Post
    imc thinks there are a lot less buyers than there actually are....so they priced it high for high profit margin.....i would still buy it if its 4.5 or lower..... but there are very few people who would actually buy at 5.2 million....

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    I saw very few specific people cursing locally assembled vehicles and many many more people buying, waiting, cheering with the same locally assembled "poor quality" rollas and vigos and maybe with Fortuner in future as well.

    kiya yeh khula tazaad nahi??

    By the way, I checked the source of that roll-over story, got only one blogger in Newzealand who complaint about that. Later I searched and found that roll over is commonly poorer in high-raised bodies as compared to Sedans (see what Arabs do with Luxury SUVs like Hummer, LX570 and Nissan Patrol).

    Speaking with maturity and practicality, Indus is the only profiting company compared to Honda and Suzuki which show poor financial performance. Even though Suzuki is making really cheap quality cars at very high price as everybody complains. That's the reason perhaps no new car assemblers is willing to come to Pakistan. Hyundai, Chinese, VW everyone studied PK market back in 2004-06 but nobody really entered.

    Lets keep demanding Japanese quality but be ready to pay for it. Isn't it injustice to ask for same quality but at price of 5 years old vehicle? 2007 Civic 1.8 SR is being sold for 990,000. will it look sane if I ask Honda to sell new Civic 1.8 SR at 990,000?

    ZARA SOCHIYE...

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    So you are buyer of Fortuner at 5.2 million? Do post pictures of your Fortuner when you buy it. We'd also like to see the proof of ownership
    It's not about demanding an XYZ price. It's about the fair price it can be offered at. If IMC can sell Corolla cheaper than other countries and still be the only profitable company in Pakistan then what's wrong with Fortuner pricing?
    I'll also post more roll over links in a while. It's not just one blogger. You keep defending the roll over issue yet you ignore to read recent comments from 2012 and the "tuch" type of solutions offered like low air pressure in tyres.
    Moreover, you never know what these companies show in their financial records. If Honda was performing poor financially they wouldn't be offering new model soon after it comes out. I believe it's just a gimmick to avoid taxes. And the good old Suzuki! They can never be in loss. With the top poor quality of all manufacturers they have to be profitable. They never change assembly lines, never offer new models; where are they loosing money?

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    @ lexative_2000
    It looks like all your posts are about defending IMC. All of a sudden you registered an account and started participating in February. You have no track record of any other posts but Fortuner. Are you on IMC pay roll? If you are then just come clean and give us some insight. There's nothing wrong representing your company here. We'd love to hear the real truth rather than trying to defend something you can't.

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    lolz, god forbid I work for those poor paymasters. Professionally, I'm a financial analyst and also somewhat car enthusiast. Never got interest in pakwheel's members comments because I found many of them aggressive youth boasting about their rides but Fortuner news got my interest, it could've serious impact on share prices and eps. Anyway, I'm NOT yet a fortuner customer, dont like big cars, but I visited their pc session. You are right, I also think INDU people should speak up here, there is nothing wrong representing your company here. As much as I know them, they are very conservative to go in front of public media, but business wise very thoughtful.

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    Looking at your answers, insight of IMC, defending Fortuner price and close analysis of IMC representatives tells me that you are one of them. You have done your home work in defense of IMC. Anyway, looking at IMC's strategy on Fortuner it doesn't take a genius to figure out that it's not going to make any ripples across consumer market or stocks. If it was aggressive pricing or launch of Vitz you can bet on it.

    Quote Originally Posted by lexative_2000 View Post
    lolz, god forbid I work for those poor paymasters. Professionally, I'm a financial analyst and also somewhat car enthusiast. Never got interest in pakwheel's members comments because I found many of them aggressive youth boasting about their rides but Fortuner news got my interest, it could've serious impact on share prices and eps. Anyway, I'm NOT yet a fortuner customer, dont like big cars, but I visited their pc session. You are right, I also think INDU people should speak up here, there is nothing wrong representing your company here. As much as I know them, they are very conservative to go in front of public media, but business wise very thoughtful.

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    Quote Originally Posted by kala_shah_kaku View Post
    You need to read the whole thread and you will find the answer what he meant. It's not about finding Prado in 5.5 million. You are giving an argument given by IMC and dealers.
    I've read the whole thread the thing I'm pointing out is that even in the 5.5 million price range there is nothing available in terms of a brand new or near brand new SUV. Time will tell if the fortuner is successful or not I guess. I bought the hilux turbo when it came out when it was available only in manual. A lot of people told me I was nuts and wasting money I have had the car for a year and a half now and I have used it in the city, on sand dunes, on rocks and even crossed rivers in it and except for one flat tire i have not had a single problem. I maintain my pick up properly (oil change every 2,500 and filter change every 5,000). I don't have any baap kay paisay or haram kay paisay my money is hard earned and take it from if they do the same as they did with the hilux money spent on the fortuner will be money well spent.

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    Quote Originally Posted by kala_shah_kaku View Post
    Looking at your answers, insight of IMC, defending Fortuner price and close analysis of IMC representatives tells me that you are one of them. You have done your home work in defense of IMC. Anyway, looking at IMC's strategy on Fortuner it doesn't take a genius to figure out that it's not going to make any ripples across consumer market or stocks. If it was aggressive pricing or launch of Vitz you can bet on it.
    I think you are big car enthusiast but have little knowledge of business. Many bluechip companies invite security analysts for briefing every quarter there we have good chance to ask them business related questions. Yes I've got more insights because it's my job, it's information my dear which makes or breaks in stocks.

    Make any ripples across consumer market? I think yes but only as much as it does with Hilux local production. Vitz as they say is not feasible otherwise yes, in small car they should've been doing big business.

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    Quote Originally Posted by kala_shah_kaku View Post
    Is it your guess or did someone tell you? However, the point is valid. Their plant must be capable of producing 2000 Fortuners in a month yet their estimates are 2000 per year. People are still buying Vigo at 3.5 million. Just imagine the sales if Fortuner is priced at 4 million. I am sure they can sell double easily.
    met the IMC marketing guy at pc sneak preview................... he mentioned that 'predicted sales volume' was one variable which determined the price.

    so they GUESSED not many people are going to buy the fortuner, there are some who would pay for an overpriced new vehicle, and they priced it high to get more profit with low sales.
    he said intially pricing was 49,99000 Rs then Rupee fell (actually indus got more greedy after karachi sneak preview seemed a success)
    and they priced it 5.2 million.........

    now if you ask any of the indus guys or dealership guys they can NOT defend the price. compare it to indian fortuner 40 lacs. they cant justify 5.2 million in pakistan.

    by the way the IMC people are not that sharp either.........the person who spent 2 years in thailand training for marketing for indus, does not have an idea what a break even point is.

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