I beg to differ on the pricing.
Although it is highly highly lamentable that Revo has stumbled big time (I won't call it a failure), it should not have been priced more than 225K or 250K.
Look, a completely new car being built by a company that has no pedigree of building cars and let alone market presence, was being positioned to compete with Mehran: which has a history and market presence of almost 2 decades.
People had to be enticed to buy it. Either be it through sheer quality or through both quality and agressive pricing. Sadly, being only 35K to 50K adrift of Mehran in pricing, Revo offered in neither account to significantly to attract the local customer away from Mehran.
This seems to be the general malaise of all those who launched something new over the years, namely
1) Cherry QQ
2) Chevrolet LS or Joy
These cars could have been so successfull. But foolish pricing kept buyers away. They don't seem to understand that the general public buys cars on Market Presence & Acceptance. So their stratgey should have been to capture dealer and spare parts cartel's support and sympathies.
Plus some promotional deals with leading rent-a-a-car services, hotel chains and govt. deptts. etc ... to create some market presence. This would have greatly enhanced their chances to capture the market. These too have been boorishly over-priced to begin with.
These cars were the newcomers. They had to make room for themselves in a market were brand loyalty is paramount.
Alas, Revo, to an extent, followed the same route.