CG125 Dream with Metal fender & graphics changed
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CG125 Dream with Metal fender & graphics changed
Main tay Honda ee lay saa'n !!!
Atlas Honda Limited
September 17, 2013
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<saqib></saqib>Atlas Autos Limited was formed in 1962 as a result of technical collaboration between Honda Motors, Japan and Atlas Group (Shirazi Investments Pvt Limited). In 1965, the Company became the first-two wheeler manufacturer to be listed on the Karachi Stock Exchange after it commenced commercial production with an annual capacity of 6,000 units.
After the loss of its East Pakistan arm in the 1971 war, the Company heavily invested in localisation of imported components and achieved production of 18,000 units by 1979. In 1988, Honda Motor Company, Japan acquired a 10% stake in Atlas Autos Limited and, after its merger with Panjdyara Limited (another Shirazi Group subsidiary) in 1991, the Company took its present name of Atlas Honda Limited (ATLH) Pakistan.
THE GROUP Today, Atlas is a diversified group dealing in engineering, power generation, and financial services and trading. It consists of seven public limited companies, of which four are quoted on the Stock Exchanges in Pakistan, and seven private limited companies. Atlas shareholders' equity now stands at 30 billion rupees; assets have increased to 80 billion rupees; personnel strength to 7,500 and annual sales have crossed 100 billion rupees. Its associated companies include Atlas Battery, Atlas Engineering, and Honda Atlas Cars, among others.
DEALERSHIP NETWORK To expand its reach to the customers, the Company has established a wide network of 1,600 sales service and spare-parts dealers. In addition, the Company has also set up warranty and training centers in Karachi and Lahore.
The Company currently sells CD-70, Pridor, CG-125 and Deluxe under its premium brand name Honda. Apart from catering to the local market, the Company also exports its products to Bangladesh and Afghanistan.
In order to achieve self-sufficiency in its motorcycle manufacturing operations, Atlas group recently signed a joint venture with DENSO Corporation with an aim to produce superior quality motorcycle parts in the country. The new company, Atlas Hi-tech, plans to commence operations from October CY13.
MARKET SHARE The Company maintains a market share of more than 40 percent in the two-wheeler category, and is recognised as a market leader in terms of brand recognition, high quality, technological innovation and country wide dealership network. However, Japanese manufacturers (Atlas Honda and Pak Suzuki) have lost market share in recent years, from 80 percent in 1999-2000 to 46 percent in 2009-2010.
PERFORMANCE REVIEW FY12-FY13 Company launched a new model in 100CC category, "Pridor". Test phase results indicate that the model has been well-received by the market.
The Company also launched EURO-II compliant model of CG 125, which registered a 23 percent growth over its previous model. CG-125 has found a niche among the younger population in the premium segment.
PROFITABILITY ATLH witnessed a YoY unit sales growth of five percent in the Financial Year ending March 31 2013. This translated into revenue and gross profit growth of 11 and 33 percent, respectively. Operating and net profit margin remained stable at about five and three percent, respectively.
In response to high competition in the traditional CD-70 category, the Company targeted a better sales-mix strategy by strengthening its position in the premium segment. As a result, it was successful in maintaining its CAGR of 15 percent over a period of last six years.
Sales and marketing expenses grew by massive 25 percent as a result of aggressive marketing and promotion of new products. SG&A expenses form major chunk of company's operating expenses, despite efforts at cost-cutting.
LIQUIDITY The Company became debt-free in FY2011 and has since maintained zero borrowing cost. Its free cash flow from operations stood at Rs 2.6 billion, more than 1.25 times of its net income. Its payout ratio has inched forward by three percent to 52 percent, compared to last year. The Company's net working capital also registered a growth of 37 percent with an improved current ratio.
POSITION IN 1Q FY13-FY14 AND FUTURE PROSPECTS Profitability position of the Company remained sound with a 28 percent growth in gross profit and 40 percent growth in the bottom line. However, continuing the trend of FY 2012-2013, growth in sales volume was mostly witnessed in urban areas, with depressed sales in rural areas due to reduced liquidity of the agriculture sector.
OPPORTUNITIES Given increasing petrol and CNG prices, load management of CNG and stalled auto financing, low-end consumers are more likely to switch from cars to motorcycles. Given the healthy outlook for the segment, Atlas Honda (ATLH) is reportedly considering investing $50mn to increase motorcycle capacity to one million units per year from the current capacity of 750,000 units per year. In FY2011, ATLH invested $35 million to increase capacity by 25 percent.
RISKS AND THREATS Increasing competition in the high volume 70 CC segment, eroding purchasing power of the rural areas, low barriers to entry for new entrants, depreciation of Pak rupee against US dollar, and smuggled auto-parts pose challenges to ATLH market position in the future.
so that means no new model.. only the would increase the speed of manufacturing more and more same old 70/CG ..... meh!!!
I very glad to know this not because i own pridor but its really nice to see
Paki people have adopted & welcomed its entry which is so nice to hear finally a small change
and finally 100cc category bikes getting some response and finally AHl sporty modern style bike
getting some good response this will encourage AHl to further introduce more sporty style bikes
Pridor is very good bike but it is having some flaws which are serious too if those are solved
than this bike can get some serious good response as those flaws really frustrates buyer and
i have seen many users solved their bikes just because of those issues
nothing to do here ....
Rise from the ashes,.....
October tak hum ponhanch gaye hai dekhte hai kiya hota hai ab
Since you asked, I will tell you what Suzuki are bringing next in their bigger cc bikes category, its a trail bike .... its a 400cc bike ... its suzuki drz400 ... price will be around 10 lakhs
You should also know that this bike is being rejected in international markets and the USA has not received any stock since 2011, as they already have a tough time trying to sell the under-powered carburetor bike. The design is almost as old as CG125. So very cleverly Suzuki will bring this bike and try to sell it here. If it is priced at 10 lakhs (my source says it will be 9ish), it will be doomed to fail as Yamaha Tenere, 660 cc category bike is available in around 11 lakhs. Also, unlike the drz, the tenere is fuel injected
Now i await Dharampura Biking Club to come forward and claim credit for this info
Oh wait, they are too busy cancelling tours from their home to the grocery shop
p.s. there is a meeting of Atlas management coming soon to talk about bikes. The topic will be all about fuel efficiency, so ....
BlueHorn brother yeh toh bekaar cheez la rahe hai
es acha hai khuch investment karke GS ki quality improve kare
aur changes laye es mein ya ek aur naye 150cc sporty style bike launch kare
ok brother bro if they are targeting fuel economy than GD110 was not a wise choice for fuel economy
as it is struggling in fuel economy badly waise ek baat ki liye suzuki ko meri taraf se salaam
they have never tried introducing 70cc category bikes they are competing with AHl 70cc's in economy
using their 110cc bikes
From the bits and pieces of what @BlueHorn said, it appears that Suzuki is still in the phase of experimenting while Atlas in the meeting phase or Ravi well woh pata nahi kis phase main hain.......hain be yah nahi. So apparently no good news for the everyday biker
Abb to dil be nahi kerta bike change kerna ka...........i am happy with my Chonda (God i just hate this name)
At Expo karachi I met with AHL guy asked him k bhai kya iraday hain kuch naya lanay k He seriously said that we are going to launch 10 new bike :O and I was like ................ he also said it will be in near future( he didn't define near future will it be months aur years )
Grab Life with Handlebars and twist it a little hard.
Ridding is therapy!!!!