As an Japanese car Importer i always keep an eye on local market and its trends. Local Manufacturers are launching different new models. Suzuki launched a new model named as Wagon R which was badly rejected by the market due to its shape and its high price. Honda launched new model civic last year which is now getting good sale after one year. Toyota has launched prius and it was badly rejected by the local market. Now Toyota has just launched its new model corolla with new shape and interior. We can judge its sales with following three points
3. Compare with competitors
1. To get good sale, toyota has reduced the prices this year. After getting orders, they are expected to increase its price. This is a good marketing strategy that toyota is following.
2. Features are almost same. By adding grande in corolla family, toyota is trying to make it more precious. This will not work as price is very high. One should prefer Japanese prius or axio hybrid with same price and with good features.
3. Toyota launched this model at a good time. There is no local competitor available right now. But if we compare with japanese imported cars than toyota will face a big competition from Hybrid cars. Toyota Axio hybrid, Toyota Prius, Honda Fit, Toyota Aqua and Honda insight are better option for car lovers than this new model. Pakistan is facing energy crisis and high fuel prices these days. Why would a customer will go to buy a new corolla. They will definitely prefer hybrid cars which are giving very good fuel average. Hybrid cars are giving average of 20-30 km per liter and corolla cars are giving 15-18 km per liter. On this japanese cars are highly equipped with modern required accessories like airbags, ABS, power steering and windows, heated seats, headlights washer, auto parking, cruise control etc. It becomes easy for an customer to buy a fully power pack loaded car than a simple corolla which don't even have ABS brakes in its model XLI.
For japanese car importers, there is nothing as such point to worry. Sales will be slow for a month or two and then Japanese car will gain market again due to its best features and good price
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