New York city dept of transportation is working on a pilot program to educate commuters to take extra precaution while driving within city, every year many pedestrian are killed or injured.
New York which never sleeps and one of the dense city , one must always be extra careful. Driving everyday in the city I can tell you , I come across very crazy pedestrians sometime..
Took shot of one billboard campaign running around the city from last one year. Read more here. http://www.nyc.gov/html/dot/html/about/knowthespeedlimit.shtml