It depends on which car are you comparing.
With corolla and civic. I think civic is way ahead. Muc beter design, sporty, reliable and good mileage. Corolla on the other hand is not poplular like sentra.
Camry Vs Accord. I think Accord has an edge. One of their best product over the years and great resale value. Nissan altima is a big gun.
Honda however does not have any car on high end market. Toyota has avalon, nissan with maxima; with maxima more popular than avalon.