I read one harvard case study yesterday and i want to share it wit you guys. May be lot of people know about this but i feel i should share it here
The case study i m going to share here is about SMART car. I was suprised to read that SMART car was joint venture of two famous companies-SWATCH and MERCEDES BENZ. In the begining swatch brang there idea to different auto companies like WOLKS WAGON and RENAULT etc but they refused to proceed. Then one day MERCEDES BENZ accept swatch's idea and starts working over it. This idea was proposed in 1990 and thproduction started in 1998. Later, the patent fully bought buy swatch company they named this company MICRO CONCEPT CAR M.C.C.
I hope u like my information