Following were Storm's emails to me this morning when i asked him what the big deal in a Brabus is:
" . . .the conversion costed 14 lacks (dealer cost). the reason it is "all that" is because it's real brabus stuff, and brabus is considered higher than AMG. plus brabus cars are much rarer.
Personally i think an MB is "special" enough from the showroom. but to each their own."
and
" . . . it's a simple conversion,... you could say it's a glorified version of a "type-r",... meaning like how kids fit accessories to their cars,.. same thing brabus does,... except the stuff has an "image" "
hope that answers queries similar to mine.