Dubai: The Discovery Channel has begun filming a documentary series in Dubai on vehicle customisation stars and experts, the West Coast Customs.
The show will follow their daily trials and tribulations as they meet deadlines and face complicated challenges and customisation requests and will include, in detail, their work on the cars of UAE's high status individuals, according to a press release.
The show will be similar in theme and structure to the Discovery Channel's popular shows Orange County Choppers and American Hot Rod. The new Middle East production centre, currently under construction in Dubai, will be featured in the show. The show will begin airing in October and will run weekly for 14 weeks.
West Coast Customs was recently signed by Al Ghussein Global Investments, a UAE-based investment firm, to a 20-year Middle East and North Africa exclusive master franchise agreement. The new West Coast Customs Middle East centre will be the first-ever fully operational WCC design and production centre outside of the US and is scheduled to be fully operational by summer of this year.
"While Pimp My Ride was a great success and has become somewhat of a global phenomenon, we wanted to show the fans and the public that fixing up old cars is not the only thing we do, says Rami Al Malak, Managing Partner of WCC ME.
The team of customisation wizards shot to fame after the massive global success of MTV's hit show "Pimp My Ride" in which the West Coast Customs team surprises an unsuspecting member of the public and drastically fix up and customise their cars.