How is an iPod a fashion item? It is a media player that has its purpose. It is by far the most refined and user friendly implementation of the functions that it performs. Many other companies, including Microsoft, Real, Creative, Coby, just to name a few, have tried to unseat its absolute dominance in the sector and have failed quite miserably. I don’t believe that a “fashion item”, as you put it, is capable of selling over 100 million units world wide.