Nissan to enter Pakistan market this month
TOKYO: Nissan Motor Co. said Friday it will enter the Pakistani market in late February with the release of four models, Kyodo News reported.
“We are very excited to be part of the rapidly growing automobile market in Pakistan,” said Yasuaki Hashimoto, vice president of marketing and sales for Nissan’s general overseas markets.
The models to be offered are the Sunny subcompact sedan, the Cefiro luxury sedan, which is called the Teana in Japan, the Patrol off-roader vehicle, known as the Safari in Japan, and the X-Trail sport-utility vehicle. They are to be imported from Japan and distributed by Ghandhara Nissan Ltd., Nissan’s sales firm in Pakistan.
Nissan aims to sell a total of about 100 units of the models a month. In 2004, total vehicle sales in Pakistan amounted to 114,843 units, up 51 percent from the previous year and more than triple the figure in 2000, according to the automaker.
“We see great potential for the Nissan brand in Pakistan and expect the market to be an important contributor to Nissan’s profitable growth momentum” under the company’s new three-year business plan, Hashimoto said.
Under the plan, which will take effect starting in April, Nissan aims to rack up annual global sales of 4.2 million units by the end of the plan, up from a little more than 3 million units in fiscal 2003, the report said. —Dow Jones Newswires
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