MUMBAI: A nation can barely hold its excitement, as it waits to bring the baby home. Tata Motors dealers alone have sold over 51,000 forms for NANO Nano in pics Nano Europa Price of Nano variants From the Maruti stable Maruti A-star the Nano in just five days since they became available from April 1, given that the company is likely to manufacture just 50,000 cars in the first year.
The booking amount too ranges from a heavy Rs 95,000 to Rs 1,40,000. Industry observers said this is no mean achievement, considering that it excludes forms sold through 30,000 other locations such as SBI, its subsidiaries and associates, other preferred financiers and outlets of Tata Finance, Westside, Croma, Titan and Tata Indicom.
“The response has been quite good, even though customers have not been given a chance to test-drive the car,” said an official at a Mumbai-based Tata Motors dealership, who asked not to be named. The forms are being sold for Rs 300, of which Tata Motors retains Rs 250 and the dealer, the remaining Rs 50. The rush isn’t just coming in from eager customers, with dealers across the country making a beeline for forms. Some are understood to have picked up as many as 20,000 forms each, with smaller dealers buying as many as 5,000 forms to cater to the rush for the world’s cheapest car.
According to people close to the development, Tata Motors is expected to earn around Rs 30 crore from the sale of around 10 lakh forms at Rs 300 per form, through 218 dealers.