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Thread: Toyota Fortuner Officially Launched by IMC in Pakistan

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    Default Toyota Fortuner Officially Launched by IMC in Pakistan

    The day of 27th September (2016) marked the advent of two vehicles being introduced in Pakistani Automotive market. It is true that Pakistani Automotive industry scarcely witnesses the launch of new cars, but with the Government?s recent take on the new auto policy and the ongoing economic corridor (CPEC), perhaps Pakistani Automotive Industry is finally beginning to shift its gears.
    Indus Motors Company held an event on 27th September in Pearl Continental, Karachi. After months of speculations and spy shots, the company has finally unveiled two new vehicles: Toyota Hilux Revo and Toyota Fortuner.
    The vehicle is recipient to an exterior as well as an interior facelift. However, the engine will remain the same; 2.7L 2TR-FE inline-4, DOHC with VVT-I

    .
    Toyota Fortuner Officially Launched by IMC in Pakistan -1717300

    Stay tuned for more details as we will be covering these vehicles in detail in the coming days.



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    Beauty indeed but again same 2700cc engine which is low on power a diesel would have been nice!

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    Those who enjoy driving and performance will be highly disappointed if only 2.7 gasoline engine with that silly 4sp auto transmission is thrown in again. For Show-sha, its fine.

    Such a pretty and all-new vehicle deserves to have the new 1GD engine and 6spd transmission. Although Toyota Indus mgmt may think about Pakistan's buyers otherwise about what they deserve!
    *** Its a SATISFACTION thing. Only DIY guys will understand! ***
    DIYs require Space, Money, Time, Skill & Knowledge....or.......the absence of them

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    Is it a case of an old donkey in new clothes??

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    If IMC is thinking of positioning REVO at Rs 4m to Rs 4.5m range and FORTUNER at Rs. 5.5m, which the chatter on PW hints at, then it is in for some serious competition this time during the next five years and onwards. Must better and competitively priced alternatives are now (and going to be in future) available for car enthusiasts in Pakistan.

    IMC already faced embarrassment when it's local Prius turned out to be a complete failure with not a single unit being sold (please correct me if I'm wrong on this). The reason was it's price-positioning.

    Another embarrassment was faced earlier when it had to re-position Fortuner's price in mid-2014 after it saw lack of interest in it from potential customers and brought down it's price from Rs. 5.7m to Rs. 4.7m - an unprecedented 21% drop. Even that couldn't help push up Fortuners' sales to the level that IMC would have liked.


    And with the above-mentioned price positioning for REVO and new Fortuner, it is apparent that IMC hasn't learn't from it's past mistakes.

    With the BMW X1 at between Rs 4m to Rs 5m and other self-import options available to prospective customers, positioning REVO at Rs. 4-4.5m and Fortuner north of Rs. 5.5m would lead IMC towards another embarrassing situation in the near future.

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    Exactly. .. 4million for revo and 4.9 million for fortuner! To beat the market and be successful. Sell like hotcakes

    Sent from my LG-D802 using PW Forums mobile app
    Cars make my blood live...

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    Dear Friends,

    I am new to this forum and I posted a query, no rely?
    Is this is a welcome to a new comer?
    I asked:
    Is Fortuner availablein Pakista with recerse built in camera and with front and back parking sensors?

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