Thats Very sad to hear but ,
over here in Aus there is a saying that when starting a new business do not worry about breakeven for atleast 1 year and by the end of 2nd if you are doing break even then its great coz 3rd year on you will start earing profit. and that is for the reputable franchaises like Mac, subway etc.
and not many people last till the end of 2nd they normally roll back.
so i would suggest, chage the strategy a bit,
1) make the magzine a bit cheaper, (in a country where per capital income is US$100 per month a magzine of $10 is a bit expensive) in aus we have an avg price of around $7.50-$9.00 for australian car mags.
2) add more pages (chat pata stuff, what ali azmat has just bough, or what car shoib akhter drive and do not forget the chicks (e.g. who ever is in modling or tv now a days what they drive or any other girls in cool cars etc). Why do you think they have grid gals at motor sport events??
3) launch some interesting subscription things like, get 12 magzines in the price of 10 and also get a chace to win this excellent car stereo system worth Rs 20,000.
offcourse only peole who will subuscribe will win it and if yearly subscription is like Rs1000, i can bet alot will subs cribe. but if single magzine is sold for Rs 500 then you mabe have to give out a new bike or car to get people interested.
4) lower the price of advertizing and you will get more adds, lower the profit margins and make more sales.
5) you also have to investigate why someone might prefer an international magzine worth twice as much price and not pak wheels, may be you have to rearrange the stories, make it look more presentable/attaractive. inside and out side.
6) also start selling the webspace on PKW website as well e.g. so people giving adds in magzine can also put it on website as well. and they get special discounts
7) the more incentive you will give out in begining more clients you will get.
I wont lie but some of the stuff was a bit borring and / or too much info in one magzine e.g. technical sections, Make them story like and small, do not publish the whole tech thing in one got, make people curious to buy the next issue, e.g. how to change your brake pads,
1) ist issue what brake pads are, types, function, avialbility, prices,and why you should change yours (fun part)
2) 2nd issue : how to find it out its the brake pads where the problem is, then steps to do the stuff
Also make it pictureous of step by step process.
trust me there is so much you guys can do with this.
over here (Aus) car magzines got heaps of adverts car related and non car related, e.g. mobile ring tones, a computer sales, houses for sale,
Just rememebr you want to attract more and more audiance to it. not only the few hundred guys over here, and when most of us can download it over the net for free.
Allow paypay donation for magzine downloads and set minimum like $1 (do not make it $10)
Also there is a memembr count of pakwheels around few thousands now , so why not restrict it and make member ship donatelable like $5-10 per year from pay pal or so.
check the website stats,
Visitors
Yesterday 106,958 that is a massive number (you guys can capitalised it so much)
Other Statistics
Members Total 33,128
Hope this might help