Atlas will never mess up with their civic or city, they already have an arch rival; the 'beloved corolla' of our country. For Honda Atlas, Civic is a flagship model in Pakistan and it was launched to target the specific market in Pakistan, back in the days when jdm imports were very low, they still target their market which corolla never had access to until recently with their Grande but still they won't be able to take Civic's share considering that 10th gen has yet to come.
@centos In our society people buy such cars for different reasons, haven't you heard people saying 'xli aur altis ki aik hi shape he' and now that 'xli aur grande ki aik hi shape he yaar' so now if Atlas decides to launch 1.0L turbo civic at 18lac how would they target the market who'll be buying 26-28lac civic '18lac wali civic aur 26-28lac wali civic ki aik hi shape' the exclusivity of civic will be gone and city will suffer sales. In Australia they can sell a 1.5L Jazz and 1.5L city simultaneously but in Pakistan they can't becsuse they buy cars according to their personal needs ofcourse which fits in their budget but here people want the biggest avaialable in their budget this is how it works here. Honda and Toyota can offer a 1.0L hatchbacks and target the market attracted towards JDM.
Even if Honda Launches a Touring model priced at around 28-29k it will have good sales because people going for Vezel and soon to come Honda Signapore's HRV (to be imported by Atlas) will be attracted to the Civic Touring Model owing to its better engine, warranty, resale and easily available parts and that too without a hybrid transmission (our people simply don't want hybrid, give them a 1.5L turbo and a 1.5L hybrid they'll run towards a 1.5L turbo)
The only new thing Atlas can give is a new city and a new civic or once they realize they can come up with a locally manufactured Accord the way it is done by Honda Thai that will bring its price from 10mil+ to something around 3.5mil (it will sell like hot cakes )