Honda Civic lost its share in market because of Honda's flawed belief that due to financial crisis, (at the time when it was being developed) enthusiasts will not be interested in upscale models and will only consider fuel economy but their opponents; Hyundai, Ford, Kia, Chevrolet, etc offered models with improved characteristics, better quality and added features which resulted in drop of sales for Civic. It didn't sink in Asia and the drop in sales in Asian Market recently was because of the statement given and hype created by Honda that 10th gen would be designed on Global platform and will be a complete makeover to push Civic back to its sporty character. The leaked pictures of prototype model ignited it further.
In Pakistan current civic was and still is a better option until we get the new one! We love honouring older models and there would be many of us exalting this very 9th gen when 10th gen would be on our roads.