Not everyone is a car buff like us at PakWheels. I heard many people including women saying "look that is new Corolla" . "Aha naya model lagta ha yeah" etc.
Surf Excel, Lipton, Dalda, Lux etc are premium consumer brands of Uniliver, yet they advertise their products in all possible ways. Consult your MBA friends
First of all it is not filler but filer (as office file) and by filer means the one individual or company who file annual income tax returns. Even in the case of a salaried person govt or the company in private sector deduct the tax at source and deposit in government excheuqure, but that person has to file an income tax return and now it is very easy and online.
When I went to book my Altis at Toyota Islamabad, they put my CNIC in FBR's database and my name popped up as FILER because I file IT returns regularly since 1995. Filer has to pay 50,000 withholding tax or advance income tax which can be adjusted/refunded, but a non-filer has to pay 100,000 rupees for Altis 1.6 and it is non-refundable and the non-filers will be pursued by FBR to start filing IT returns and pay IT for the past three years at least if their tax is not deducted at source.
Honda is good at making generators and lawn mowers only