Let me give you some clarifications, as there have been couple of posts in regards to price.
My comparision here only related to BMW, MB and Jaguar
There was someone here talking about prices in the UK. Please note that we have a new duty structure in this country, hence even if you buy the car witout VAT and with discount, the car's will still be more expensive after the landed cost!
The A5 I saw for 11 million was the 3.2quattro tiptronic, and it was fully loaded!
The 1.8T is for around 7 million