I'm planning a bike expo for a certain brand (3 main cities). We intend to have around 10,000 in each city. The plan is to show them the MotoGP race. Now what kind of activities would pull the people to the expo since racing itself is not huge in Pakistan. I am thinking giving away a new superbike thru a lucky draw. Besides, cheap oil change (at half-price), free service, gifts, games, bike display, and bike contests.
Any suggestions would be welcome!