I also got one of these jacks a few weeks ago. And I have absolutely no doubt that it is one of THE most important off-road accessories possible. It gives you great lifting power, doubles as a makeshift winch, can be used for leverage in straightening out body panels in an emergency...and looks as cool as ****
And for the price...it's an absolutely awesome tool.
My lift-jack is going onto the Phantom's front bumper, soon, Insha Allah. It's really going to look like the business.