i was searching on wikipedia about pajero i find this
Cultural and symbolic importance in Pakistan
In Pakistan, Pajero is a symbol of wealth and peoples like these cars due to the fact that it is very popular among Pakistani businessmen, politicians, rural landlords and tribal leaders. It is often confused with Toyota Land Cruiser which shares its local popularity and the market.
The main example of this use of Pajero as a generic term is found in Pakistani media, where the word Pajero, sometimes misspelled as Pejaro, is explicitly used as a word without any care about unintentional advertisement by the use of a trademark.