may be you guys don't know the reality about the Eagle ad. Let me tell you. that ad was not real i mean every thing every bike in ad was made in 3d, those were not real bikes, all bikes were designed in pc their were not a single real bike in their ad.
I guess that ad designer was crappy or company didn't really wanted to invest more for a good quality ad with awesome results. any one can get a similar ad in 3d designing in cheap price So don't think Eagle spend a huge money for making of bikes ad, oh yes they might have to spent huge amount on channels advertisements.
How i know this? Bcoz i have done 3D designing and i can recognize mostly all 3d effects/materials in movies, ads e.g.