The Suzuki Ciaz is a wonderful car. Excellent use of space, good fuel economy, a quiet and comfortable ride and good build quality.
The problem was not Ciaz but P.Suzuki itself.
Poor market research, wrong product specifications, overpriced, underspecced and a complete lack of interest to make it successful were the main issues.
If you can use a product to show that its no good, then the consumer has no further expectations and continues to buy the rest of the crap that you sell. Its no hard work and lots of profits (looks good in the books) just continuing to sell the rest of what you already sell. So bring in a new car, make everything wrong about it, and the consumer will be just fine with accepting that the Mehran is the best they can get from this company.
Then the consumer falls into the trap the company has set for them. Apple did this with their first BUDGET new Iphone (it was called SE if I am not wrong). The whole world rejected it and started buying the much more expensive versions (hence more profit for Apple). The cheap version was just a re-skinned and badly priced iphone from an older generation with poor specs as per that year's competition (I hope I can show you the similarity of this marketing gimmick). Hence not much cost to them at all and they were able to sway the consumer towards other models as if they had made a BAD budget phone and screwed up.
The question now is whether Hyundai is doing the same or do they have some other issues? That is to be judged carefully and may decide the fate of the vehicle and the consumers that buy them.
I wish all Elantra owners safe, happy and trouble free motoring, and pray for the day we can buy cars just because we like them and not have to worry about anything else!
Cheers.