It all depends on the Jeep Project stage. In the pic you mentioned it will involve the cost as follows:
1: Frame with auctioned voucher =140 (price of a CJ-5/Willys MB/M38/CJ-7 has just gone up in RWP otherwise those were available for 40 to 70 K.
2: It has Rocky’s Suspension, Transmission and 3C engine roughly costing for a good condition equipment approx 100 k to 120
3: Body Tub is round about 20 to 35 K depending on the gage of the metal sheet.
This particular jeep in current stage of the project will be around 250-280 K. But mostly these projects are of the customers in these Jeep Workshops.