If your freind was not locked in the mental lock of our general population he would see what others are offering too. You wont beleive that the same stuff happens here in the US too.
All Pakistanis line up at the toyota dealership to buy camrys and corollas, no matter what - while toyota face tough competition from Nissan, Honda, Mazda, Subaru, Hyundai and kia too.
e.g. the features/benefits/cost of a nissan Maxima weigh in heavier than an equivalent camry - but our bhai say the same thing that toyota - toyota hai, and when they see me driving an old mercedes benz - I get, you must be getting bankrupt with maintenance and upkeep and its an old car too.
To which I tell them I get 600 miles in one tank in the city and have a waiver for emmissions testing - BEAT THAT. They quietly gawk in awe, because I know they are paying through their nose for fuel and emmissions testing.
In all - they poke their noses into others business and try to implement brand loyalty - no matter if the other is interested. Like when people at the masjid tell me that Im doing a terrible mistake by being Pakistani and driving an old mercedes I should be driving a zero meetar toita cerolla - B#$#$%^ please think before you speak.