Revo maker to expand production
By our correspondent
KARACHI: The maker of Pakistan’s first car - Revo - believes his indigenous development will start to attract people once enough of these vehicles are on road to catch their attention.
Deriving its name from the word - revolution - the car introduced seven months ago is made up of 68 per cent components manufactured locally excluding the most important part - engine.
But, Feroz Khan, CEO of Adam Motor Company Ltd, is closely observing international trends vis-a-vis development of car engines. Moreover, he intends to improve the quality of existing production before moving ahead. “Our cars will start to grab market once there are 4,000-5,000 vehicles on roads,” he said in an interaction with newsmen at AMC plant near Port Qasim on Tuesday.
Currently rolling out seven to eight cars a day, he is planning to increase the number to 20 by January 2007. Besides the 800-1,000cc cars, the company is also manufacturing heavy-duty jeeps and trucks.
“We are also planning to introduce a family van in future,” Feroz said and underlined the challenge in maintaining a balance between reliability of a vehicle and its cost.
The small number of 495 vehicles delivered up until now is not holding back Feroz, who, after enlisting Pakistan among the 16 countries designing and producing cars, has decided to set up an assembling plant in Bangladesh.
About the very low resale value of his cars, he said people still had doubts in their minds about the reliability of these vehicles but hoped the perception will change.