Ever noticed how some movies are ''banned'' in a few states before even their release and made controversial?
There are three types of propaganda : White (positive), Black (negative) and Brown (ambiguous). Brown propaganda is the best tool in creating awareness, and used very often upon entering a saturated market.
I guess it worked here as well.
Many like myself, Rusty, Airomerix didn't know what Unique is. Now we know its a bike sold in Pakistan.
I won't be surprised if the OP and the 'fake IDs' he has mentioned are (or should I say is?) the same guy behind the computer.