However, they should have spun off a separate division that manufactures bikes, since its not a good marketing strategy to use your brand name for an entirely different industry...
Imagine if Milkpak, starts developing cars
No one is saying this is a bad initiative. All we're trying to say is that it is a bad marketing strategy. Example, LG started making make up products. The division tanked because the consumers simply could not attach LG (which makes electronic goods) with ladies make up products.
Similarly Hardees was named Hardees and not Super Asia Fast Food to allow the consumers to dissociate the connection between a food chain, and a company that makes household products. Get it?
It is an excellent initiative by Super Asia to make bikes. All we're saying is that they should have launched it under a different brand name.
It's called Marketing. Google it if you still don't understand.