Kept a lookout for Revo launch, got call from dealership on Nov 25th and checked out the vehicle same day as well as got one in grey metallic included in dealership's delivery schedule for December, gave the pay order on Nov 29th and had the PBO in hand same day evening. Got delivery on December 19th. Official launch happened on December 6th (11 days after I had already confirmed my order with dealership and 7 days before I had the PBO in my hand). Zero premium. This is also how one may do it
Lesson: Visit the big dealership in/near your town before official launch and ask them to call you as soon as the first vehicles are delivered to them pre-launch. Checkout the vehicle and if satisfied, get the dealership to include your vehicle in next month's production plan. Pre-launch bookings are a norm with IMCL. Get the PBO before the launch and get hold of the vehicle while most people are still scratching their heads and considering whether to buy or not. By the time ON market hits 400k+, your ODO will be showing 10k+. well, 9,600km to be precise